Knowledge on Tracking, Analytics & Automation

Practical knowledge on Tracking & Measurement, AI & Automation, and Data & Reporting – featuring technical tutorials and actionable next steps.

Topics & Categories

Conversion Tracking

Tracking & Monitoring

ChatGPT Ads & GEA

GA4

Google Ads

Server-side tracking

Consent

Data & Reporting

Looker Studio

Automation & AI

Tracking & Measurement

Conversion Tracking Monitoring

Enhanced Conversions

AI & Automation

Practical insights on meaningful AI automation, reliable data, and workflows that take the burden off teams in their daily work.

Why AI automation begins with good data

When AI is truly worthwhile in workflows

Automation that genuinely relieves teams

Data & Reporting

Create Looker Studio Dashboard

Looker Studio vs. Power BI

Looker Studio data is incorrect

All Knowledge Articles

Visualization of ChatGPT Ads, conversion tracking, and OpenAI measurement

ChatGPT Sponsored Agents: OpenAI's new ad format explained

Sponsored agents could expand ChatGPT Ads with new advisory touchpoints. What this means for conversion tracking, GA4, and OpenAI measurement.

Visualization of ChatGPT Ads, conversion tracking, and OpenAI measurement

ChatGPT Sponsored Agents: OpenAI's new ad format explained

Sponsored agents could expand ChatGPT Ads with new advisory touchpoints. What this means for conversion tracking, GA4, and OpenAI measurement.

Technical Architecture for ChatGPT Ads Tracking with Google Tag Manager and Server-Side GTM

ChatGPT Ads Tracking with GTM & Server-Side GTM: Implementing Pixel, CAPI, and Event ID Correctly

ChatGPT Ads Tracking with Google Tag Manager and Server-Side GTM: OpenAI Pixel, Conversions API, oppref, Event ID, deduplication, consent, and testing explained.

Technical Architecture for ChatGPT Ads Tracking with Google Tag Manager and Server-Side GTM

ChatGPT Ads Tracking with GTM & Server-Side GTM: Implementing Pixel, CAPI, and Event ID Correctly

ChatGPT Ads Tracking with Google Tag Manager and Server-Side GTM: OpenAI Pixel, Conversions API, oppref, Event ID, deduplication, consent, and testing explained.

Abstract green data pattern symbolizing generative engine advertising and campaign measurement

Generative Engine Advertising (GEA): Advertising in the Era of Generative AI

Generative Engine Advertising explained: Classifying, measuring, and strategically evaluating GEA, ChatGPT Ads, GEO, and SEA.

Abstract green data pattern symbolizing generative engine advertising and campaign measurement

Generative Engine Advertising (GEA): Advertising in the Era of Generative AI

Generative Engine Advertising explained: Classifying, measuring, and strategically evaluating GEA, ChatGPT Ads, GEO, and SEA.

Looker Studio vs. Power BI: Which Tool Is Right for Your Reporting?

Looker Studio or Power BI? An objective comparison of data sources, data modeling, marketing reporting, and reporting requirements.

Looker Studio vs. Power BI: Which Tool Is Right for Your Reporting?

Looker Studio or Power BI? An objective comparison of data sources, data modeling, marketing reporting, and reporting requirements.

Looker Studio Data Is Inaccurate: 10 Common Causes and How to Check Them

Does Looker Studio show different numbers than GA4, Google Ads, or Excel? Check the causes of incorrect data, missing transactions, joins, and aggregations.

Looker Studio Data Is Inaccurate: 10 Common Causes and How to Check Them

Does Looker Studio show different numbers than GA4, Google Ads, or Excel? Check the causes of incorrect data, missing transactions, joins, and aggregations.

Create a Looker Studio Dashboard: How to Build Effective Marketing Reporting

Looker Studio dashboard for GA4, Google Ads, and marketing reporting: data sources, KPIs, data models, BigQuery, and common mistakes clearly explained.

Create a Looker Studio Dashboard: How to Build Effective Marketing Reporting

Looker Studio dashboard for GA4, Google Ads, and marketing reporting: data sources, KPIs, data models, BigQuery, and common mistakes clearly explained.

Tracking during a Website Relaunch: Checklist for GA4, GTM, and Google Ads

Securing website relaunch tracking: checklist for GA4, Google Tag Manager, Google Ads, consent, forms, checkout, and monitoring.

Tracking during a Website Relaunch: Checklist for GA4, GTM, and Google Ads

Securing website relaunch tracking: checklist for GA4, Google Tag Manager, Google Ads, consent, forms, checkout, and monitoring.

Server-Side Tracking: How It Works and When It's Worth It

Server-Side Tracking and sGTM Explained: Architecture, Benefits, Limits, Consent, GA4, Google Ads, Common Mistakes, and Decision Guide.

Server-Side Tracking: How It Works and When It's Worth It

Server-Side Tracking and sGTM Explained: Architecture, Benefits, Limits, Consent, GA4, Google Ads, Common Mistakes, and Decision Guide.

Checking Conversion Tracking: The Audit Checklist for GA4, Google Ads, and GTM

Conversion Tracking Audit for GA4, Google Ads, and GTM: A checklist for DataLayer, consent, e-commerce, values, and ongoing monitoring.

Checking Conversion Tracking: The Audit Checklist for GA4, Google Ads, and GTM

Conversion Tracking Audit for GA4, Google Ads, and GTM: A checklist for DataLayer, consent, e-commerce, values, and ongoing monitoring.

Enhanced Conversions for Google Ads: How It Works, GTM, and Common Mistakes

Enhanced Conversions for Google Ads explained: how it works, supported data, Google Tag Manager, consent, testing, and common setup errors.

Enhanced Conversions for Google Ads: How It Works, GTM, and Common Mistakes

Enhanced Conversions for Google Ads explained: how it works, supported data, Google Tag Manager, consent, testing, and common setup errors.

E-commerce tracking with GA4 & GTM: From view_item to purchase

E-commerce tracking with GA4 and Google Tag Manager: key events, DataLayer, purchase event, testing, and common mistakes in online shop tracking.

E-commerce tracking with GA4 & GTM: From view_item to purchase

E-commerce tracking with GA4 and Google Tag Manager: key events, DataLayer, purchase event, testing, and common mistakes in online shop tracking.

ChatGPT Ads Tracking: OpenAI Pixel, Conversions API, GTM & GA4

How ChatGPT Ads Conversion Tracking Works Technically: OpenAI Pixel, Conversions API, oppref, Event ID, GTM, GA4, Consent, and Server-Side Tracking.

ChatGPT Ads Tracking: OpenAI Pixel, Conversions API, GTM & GA4

How ChatGPT Ads Conversion Tracking Works Technically: OpenAI Pixel, Conversions API, oppref, Event ID, GTM, GA4, Consent, and Server-Side Tracking.

Why AI automation begins with good data

Many automations don't fail because of AI, but rather due to unclear data, missing conversions, or poorly structured processes.

Why AI automation begins with good data

Many automations don't fail because of AI, but rather due to unclear data, missing conversions, or poorly structured processes.

When AI is truly worthwhile in workflows

Not every process needs AI right away. What matters most is where automation reduces manual work, speeds up decision-making, and creates real value.

When AI is truly worthwhile in workflows

Not every process needs AI right away. What matters most is where automation reduces manual work, speeds up decision-making, and creates real value.

Automation that genuinely relieves teams

Good automation doesn't replace people; it empowers teams to reduce repetitive tasks and focus on what truly matters: making key decisions.

Automation that genuinely relieves teams

Good automation doesn't replace people; it empowers teams to reduce repetitive tasks and focus on what truly matters: making key decisions.

Conversion Tracking Monitoring: What It Is and Why Businesses Need It

Conversion tracking monitoring provides early visibility into outages, anomalies, and potential data issues in GA4 and Google Ads.

Conversion Tracking Monitoring: What It Is and Why Businesses Need It

Conversion tracking monitoring provides early visibility into outages, anomalies, and potential data issues in GA4 and Google Ads.

Automatically detect tracking failures: How to prevent unnoticed data loss

What can cause tracking outages and how continuous monitoring helps identify data loss faster.

Automatically detect tracking failures: How to prevent unnoticed data loss

What can cause tracking outages and how continuous monitoring helps identify data loss faster.

Automatically monitor Google Ads conversion tracking

Why reliable conversion data is crucial for Google Ads and how noticeable changes can be detected early on.

Automatically monitor Google Ads conversion tracking

Why reliable conversion data is crucial for Google Ads and how noticeable changes can be detected early on.

GA4 Monitoring: Automatically detect tracking issues and conversion drops

How GA4 monitoring detects unusual events, conversion changes, and potential data quality issues at an early stage.

GA4 Monitoring: Automatically detect tracking issues and conversion drops

How GA4 monitoring detects unusual events, conversion changes, and potential data quality issues at an early stage.

Google Ads suddenly stopped tracking conversions – possible causes

Why Google Ads suddenly stops showing conversions and how to distinguish technical issues from real changes in performance.

Google Ads suddenly stopped tracking conversions – possible causes

Why Google Ads suddenly stops showing conversions and how to distinguish technical issues from real changes in performance.

GA4 and Google Ads conversions do not match – why?

Why discrepancies between GA4 and Google Ads can be normal—and when they should be investigated further.

GA4 and Google Ads conversions do not match – why?

Why discrepancies between GA4 and Google Ads can be normal—and when they should be investigated further.