Dashboards and data models for clear decision-making

We connect data sources, define key metrics, and develop a reliable data foundation—before visualizing it in Looker Studio or Power BI.

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GA4 · Google Ads · CRM · BigQuery · Looker Studio · Power BI

GA4 · Google Ads · CRM · BigQuery · Looker Studio · Power BI

About Us

Data that teams can understand and use for decision-making

Data Flakes creates a reliable reporting foundation: data sources are connected, definitions are unified, and key metrics are clearly visualized.

More about Data Flakes

LOOKER STUDIO · GA4 · BIGQUERY · POWER BI

Welche Dashboards erstellt Data Flakes?

Statt einer unübersichtlichen Sammlung von Charts bekommst du eine einheitliche Datenbasis und Berichte für konkrete Fragen aus Marketing und Unternehmenssteuerung.

GA4 & Marketing Dashboard

Traffic, Kampagnen, Conversions und Umsatz auf einer konsistenten Datengrundlage auswerten.

Looker Studio mit Google Ads & BigQuery

Quellen verbinden, Daten strukturieren und aussagekräftige Kennzahlen modellieren.

Automatisierte Reports & Datenqualität

Wiederkehrende manuelle Exporte reduzieren und Kennzahlendefinitionen dokumentieren.

AUS EINEM ECHTEN KUNDENPROJEKT

Reales Kundenprojekt: GA4-Datenmodell & BigQuery Reporting

Für Calumet wurde aus komplexen GA4-Rohdaten ein strukturiertes BigQuery-Datenmodell als Grundlage für Dashboards und Analysen entwickelt.

Fallstudie ansehen →

Weitere Fallstudie: Idealo-Click-Daten automatisieren

Automatischer Export und Aufbereitung von Idealo-Click-Daten für Monitoring und Reporting.

Weitere Fallstudie ansehen →

Dashboard-Projekt anfragen →

First the data foundation. Then the dashboard.

We clarify goals and KPI definitions, check the sources, and standardize data models and transformations. Depending on the requirements, we connect GA4, Google Ads, and CRM data or structure them in BigQuery. Looker Studio and Power BI make this foundation understandable. Automated updates and documented handovers reduce manual reporting efforts.

Automate reporting

Our Services

DASHBOARDS AND DATA MODELS THAT BRING CLARITY

From data source to dashboard: We create a consistent foundation for reporting, performance analysis, and informed decision-making.

CHECK DATA SOURCES

We examine what data is available, where definitions are missing, and which metrics are truly relevant to your decisions.

BUILD DATA MODEL

We connect sources, unify logic, and create a model that makes reporting reliable and traceable.

IMPLEMENT DASHBOARD

We visualize the key metrics so that your team can identify trends, answer questions, and act faster.

Our Process

FROM RAW DATA TO CLEAR DECISIONS

We turn scattered data into a unified reporting foundation—with clear definitions, tailored dashboards, and a seamless handover to your team.

Phase 1

CLARIFY REQUIREMENTS

Together, we define which questions the reporting should answer and which key metrics are relevant for doing so.

Phase 1

CLARIFY REQUIREMENTS

Together, we define which questions the reporting should answer and which key metrics are relevant for doing so.

Phase 2

DEVELOP DATA MODEL

We structure your sources and key metrics so that calculations, filters, and comparisons remain reliable.

Phase 2

DEVELOP DATA MODEL

We structure your sources and key metrics so that calculations, filters, and comparisons remain reliable.

Phase 3

PIN DASHBOARD

We implement the dashboard, test it with your team, and create documentation for future use.

Case studies

MORE CLARITY, LESS MANUAL WORK

Data Flakes helps teams make better use of data, automate recurring tasks, and make informed decisions faster.

Automated Idealo Click Data Export

Less manual reporting effort: Idealo click data is automatically exported, prepared, and made available for analysis, monitoring, and visualization.

Automated Idealo Click Data Export

Less manual reporting effort: Idealo click data is automatically exported, prepared, and made available for analysis, monitoring, and visualization.

GA4 Data Model & BigQuery Reporting

A structured BigQuery data model was developed from complex GA4 raw data, significantly simplifying analyses, dashboards, and data-driven decisions.

GA4 Data Model & BigQuery Reporting

A structured BigQuery data model was developed from complex GA4 raw data, significantly simplifying analyses, dashboards, and data-driven decisions.

Automated Invoice Processing with N8N

Less manual accounting work: Invoices are automatically scanned, structured, and efficiently integrated into existing processes.

Automated Invoice Processing with N8N

Less manual accounting work: Invoices are automatically scanned, structured, and efficiently integrated into existing processes.

Digital Order Processing with Power Apps, Power Automate & SharePoint

A manual order process was digitized using Power Apps, SharePoint, and Power Automate – from data capture to automated document generation.

Automated Idealo Click Data Export

Less manual reporting effort: Idealo click data is automatically exported, prepared, and made available for analysis, monitoring, and visualization.

GA4 Data Model & BigQuery Reporting

A structured BigQuery data model was developed from complex GA4 raw data, significantly simplifying analyses, dashboards, and data-driven decisions.

Automated Invoice Processing with N8N

Less manual accounting work: Invoices are automatically scanned, structured, and efficiently integrated into existing processes.

Industries

Reporting for Marketing, Sales, and Management

We don't build another tool chaos, but a clear system based on a solid database, automation, and easy-to-understand outputs.

Create clarity

We examine where data, reports, and processes currently cost time or make decision-making difficult.

Create clarity

We examine where data, reports, and processes currently cost time or make decision-making difficult.

Make data usable

We structure your key data so that it can be reliably used for dashboards, reports, and automations.

Make data usable

We structure your key data so that it can be reliably used for dashboards, reports, and automations.

Automate workflows

Recurring tasks, analytics, and notifications are automated so your team can respond faster.

Automate workflows

Recurring tasks, analytics, and notifications are automated so your team can respond faster.

Improve decisions

Data transforms into clear insights, actionable recommendations, and concrete next steps.

Improve decisions

Data transforms into clear insights, actionable recommendations, and concrete next steps.

The difference

WHY DATA FLAKES?

Because clear dashboards start with consistent data and well-defined metrics.

Typical Challenges

Reporting takes up time every week

Data is scattered across different tools

Conversions are not being tracked reliably

Performance issues are detected too late

Dashboards show numbers, but no clear next steps

Typical Challenges

Reporting takes up time every week

Data is scattered across different tools

Conversions are not being tracked reliably

Performance issues are detected too late

Dashboards show numbers, but no clear next steps

Typical Challenges

Reporting takes up time every week

Data is scattered across different tools

Conversions are not being tracked reliably

Performance issues are detected too late

Dashboards show numbers, but no clear next steps

vs.

The data flakes approach

Clean data foundation before automation

Clear use cases instead of AI hype

Less manual reporting work

Automated insights instead of just raw numbers

Better decisions for marketing, sales, and operations

The data flakes approach

Clean data foundation before automation

Clear use cases instead of AI hype

Less manual reporting work

Automated insights instead of just raw numbers

Better decisions for marketing, sales, and operations

Knowledge & Insights

INSIGHTS FOR BETTER DATA AND SMARTER AUTOMATION

KNOWLEDGE FOR BETTER DATA AND SMARTER AUTOMATION

Practical insights for businesses looking to meaningfully connect reporting, data quality, and AI automation.

Visualization of ChatGPT Ads, conversion tracking, and OpenAI measurement

ChatGPT Sponsored Agents: OpenAI's new ad format explained

Sponsored agents could expand ChatGPT Ads with new advisory touchpoints. What this means for conversion tracking, GA4, and OpenAI measurement.

ChatGPT Sponsored Agents: OpenAI's new ad format explained

Sponsored agents could expand ChatGPT Ads with new advisory touchpoints. What this means for conversion tracking, GA4, and OpenAI measurement.

Technical Architecture for ChatGPT Ads Tracking with Google Tag Manager and Server-Side GTM

ChatGPT Ads Tracking with GTM & Server-Side GTM: Implementing Pixel, CAPI, and Event ID Correctly

ChatGPT Ads Tracking with Google Tag Manager and Server-Side GTM: OpenAI Pixel, Conversions API, oppref, Event ID, deduplication, consent, and testing explained.

ChatGPT Ads Tracking with GTM & Server-Side GTM: Implementing Pixel, CAPI, and Event ID Correctly

ChatGPT Ads Tracking with Google Tag Manager and Server-Side GTM: OpenAI Pixel, Conversions API, oppref, Event ID, deduplication, consent, and testing explained.

Abstract green data pattern symbolizing generative engine advertising and campaign measurement

Generative Engine Advertising (GEA): Advertising in the Era of Generative AI

Generative Engine Advertising explained: Classifying, measuring, and strategically evaluating GEA, ChatGPT Ads, GEO, and SEA.

Generative Engine Advertising (GEA): Advertising in the Era of Generative AI

Generative Engine Advertising explained: Classifying, measuring, and strategically evaluating GEA, ChatGPT Ads, GEO, and SEA.

FAQs

FREQUENTLY ASKED QUESTIONS

Everything you should know before we start your first data or automation project.

Which data sources can be integrated?

Do we already need a clean data model?

Do you only develop Looker Studio dashboards?

How do you ensure that our team uses the dashboard?

How do we start a dashboard project?

Which data sources can be integrated?

Do we already need a clean data model?

Do you only develop Looker Studio dashboards?

How do you ensure that our team uses the dashboard?

How do we start a dashboard project?

Which data sources can be integrated?

Do we already need a clean data model?

Do you only develop Looker Studio dashboards?

How do you ensure that our team uses the dashboard?

How do we start a dashboard project?

READY FOR REPORTING THAT CREATES CLARITY?

Let's work together to determine the data foundation and dashboard your team needs to make better decisions.

Request a project

WHAT WE TAKE CARE OF FOR YOU

Looker Studio, Power BI, and reliable data models

We don't just build dashboards. We connect your data sources, define unified metrics, and automate reports that you can actually work with.

Looker Studio Dashboards

Understand and evaluate GA4, Ads, and other marketing data easily and regularly.

Power BI & BigQuery

Integrate, clean, and prepare data for scalable reporting.