ABOUT DATA FLAKES
About Data Flakes
Reliable data. Intelligent automation. Personally delivered.
Data Flakes combines conversion tracking, analytics, and reporting with AI automation and intelligent workflows. Our goal: to help businesses get better data, streamline processes, and seamlessly connect digital systems.
WHAT WE STAND FOR
We build systems that make data usable and reduce work
Data Flakes combines technical data expertise with practical process automation. We view tracking, reporting, and automation as an interconnected system: collect data → understand data → automate processes.
Collect data
Conversion tracking, GA4, Google Ads, GTM, consent, and server-side tracking form the foundation for reliable data.
Understanding data
Dashboards, data models, and reporting turn technical data into actionable insights that teams can work with.
Automate processes
AI agents, workflows, and automations handle recurring tasks and connect existing systems.
THE PERSON BEHIND DATA FLAKES
FOUNDER & DATA / AUTOMATION EXPERT
Your focus is on combining clean technical data collection with practical solutions that support businesses in their day-to-day operations.
Areas of Expertise
GA4 · Google Tag Manager · Google Ads · Server-Side Tracking · Consent · Marketing Analytics · Looker Studio / Power BI · BigQuery · Power Automate · n8n · API Integrations · AI Agents · AI Automation
EXPERTISE
Three areas of competence that interact
Tracking & Measurement
Reliable measurement logic, technical quality assurance, and a clean data flow all the way to the marketing platform.
AI & Automation
AI agents, workflows, APIs, and custom tools tailored to your existing processes and systems.
Data & Reporting
Consolidate data sources and present information clearly for analysis and decision-making.
HOW WE WORK
Technically sound. Pragmatically implemented.
01 · Problem Before Tool
We start with the challenge – not with the question of whether to use n8n, Power Automate, or an AI agent.
02 · Data before Automation
Automation only works reliably when the underlying data and processes are properly structured.
03 · Start small, expand sensibly
Not every project has to be big right from the start. We begin with the scope that is actually necessary.
04 · Traceable Solutions
Implementations should remain documented, testable, and transparent for clients.
FROM THE FIELD
Not just concepts – working solutions
WHY DATA FLAKES?
Specialized expertise instead of a one-size-fits-all full-service approach
Data Flakes focuses on areas that are technically closely linked: tracking, data, and automation. This ensures projects are designed across the entire data flow—not just as isolated tools.
Technical Specialization · Personal Collaboration · Pragmatic Solutions · Technology-Agnostic Approach
FAQs
Frequently Asked Questions about Data Flakes
Do you want to make a difference with us?
Do you want to solve real-world problems using AI, data, and automation? We look forward to getting to know you.
Explore Careers →
START PROJECT
Ready for better data and smarter workflows?
Whether it's tracking, reporting, or automation—briefly tell us where you currently stand. Together, we'll see which approach makes sense.