AI-POWERED GOOGLE TAG MANAGER
GTM Builder: Create Google Tag Manager Tags with AI
Describe your tracking requirements in the chat. The GTM Builder prepares GA4 tags and triggers in a new workspace. You review everything yourself – without any changes to your live container.
GA4 tracking via chat · Separate GTM workspace · Approval by you
THE GTM BUILDER IN PRACTICE
From chat to GTM change. Without manual tag creation.
You describe the tracking goal. The GTM Builder suggests events and triggers, and applies the confirmed changes to a separate Google Tag Manager workspace. Your live container remains untouched until you publish it yourself.
01 · TRACKING PLAN IN CHAT
"Track all button clicks and capture the CSS class."
AI SUGGESTION
button_click and footer_click
GA4 Measurement ID: G-XXXXXXXXXX
Tags and triggers ready for review.
Demo: turning a chat into a structured tracking plan.
02 · NEW GTM WORKSPACE
Sentinel Builder · Pending changes
✓ GA4 – button_click · Tag added
✓ GA4 – footer_click · Tag added
✓ Sentinel – button_click · Trigger added
✓ Sentinel – footer_click · Trigger added
Review individual changes, test in GTM, and only then publish.
THE PROBLEM
GTM implementation takes time. There's an easier way.
Recurring tag configurations, manual triggers, and transferring tracking specifications take up time—especially across multiple client projects. The GTM Builder prepares GA4 event tags and triggers via chat. You review the result before publishing.
01 · Describe tracking goal
Describe your goal in the chat – such as phone clicks, email clicks, downloads, or a completed booking.
02 · Create Tags and Triggers
The builder creates matching GA4 event tags and triggers for your specified tracking goal.
03 · Review changes
Check which tags and triggers are being created. You stay in control of the suggested changes.
04 · Publishing Consciously
The changes are in a separate GTM workspace. Without your approval, your live container remains unchanged.
Do you already have a tracking concept?
Use the tracking goals described therein as the basis for your chat. File uploads, supported file formats, and automatic variable creation are not documented on the confirmed product page. We therefore do not promise these features to be available.
FOR AGENCIES & BUSINESSES
More client projects. Less manual GTM configuration.
For marketing and tracking agencies, performance teams, e-commerce, freelancers, and businesses with their own GTM: prepare standard events faster and release technical changes consciously. You stay in control of consent, technical accuracy, and publishing.
TWO COMPLEMENTARY PRODUCTS
Implement tracking and then monitor it intelligently.
Use the GTM Builder on its own or together with Conversion Sentinel. It is included in Sentinel Pro and Agency; in the Basic plan, it can be added as an add-on. The monitoring then keeps track of your conversion data.
PRODUCT ACCESS & CONDITIONS
€59 per month. Can also be used standalone.
The GTM Builder costs €59/month – available as a standalone subscription or as an add-on to Sentinel Basic. It is included in Pro and Agency. Each month includes 5 generations with the standalone and Basic add-on, 20 with Pro, and 50 with Agency.
Frequently Asked Questions
Tailored solutions and in-depth expertise.
Less GTM configuration. More time for your next project.
Describe your GA4 tracking goal in the chat and review the prepared tags and triggers. Your live container remains unchanged without your approval.