Conversion tracking for reliable campaign data
Data Flakes implements, audits, and optimizes conversion tracking for GA4, Google Ads, Meta, and other marketing platforms—from Google Tag Manager and consent management to server-side tracking.
GA4 · Google Ads · Google Tag Manager · Consent · Enhanced Conversions · Server-Side Tracking
PLATTFORMÜBERGREIFENDES TRACKING
Ein Messkonzept. Alle relevanten Kanäle.
Wir stimmen Events und Conversion-Signale auf die Marketingplattformen ab, die du wirklich nutzt.
✓ Google Ads
✓ Meta / Facebook
✓ TikTok
✓ ChatGPT / OpenAI Ads
✓ Weitere Plattformen
Why good tracking is crucial
If conversion data is inaccurate, campaigns optimize for the wrong signals
Missing, duplicate, or misconfigured conversions quickly lead marketing platforms to optimize based on unreliable data. Website relaunches, consent changes, and new tools only add to the complexity.
Problem 2
Conversions are being counted twice
Problem 3
Platforms show different results
Scope of services
Conversion tracking from the website to the campaign platform
We audit and structure your existing setup in Google Tag Manager, GA4, and Google Ads. In doing so, we clarify which conversions are crucial for decision-making, how they are technically measured, and whether consent, events, and data transfers work together seamlessly.
Website
Data layer
Google Tag Manager
Consent
GA4 / Google Ads / Meta / other platforms
Optional: Server-Side Tracking
Data Flakes looks at the complete data flow—from user action on the website to conversion in the marketing platform.
Who it's for
WHO IS THIS FOR?
For small and local businesses, start-ups, smaller e-commerce shops, SMEs, agencies, and larger companies with complex tracking setups. Getting started depends on your website, relevant conversions, and the technical scope.
UNSERE LEISTUNGEN
Sauberes Tracking für bessere Entscheidungen.
Von der Implementierung bis zur Qualitätssicherung: Wir unterstützen deine Marketingkanäle ganzheitlich.
01
Tracking-Implementierung
GA4, Google Tag Manager, DataLayer-Konzeption und Conversion-Events für Websites, Shops und Werbeplattformen.
GTM · Events · DataLayer
02
Tracking Audit & Optimierung
Wir finden fehlende und doppelte Conversions, falsche Parameter, Consent-Probleme und Datenabweichungen.
Audit · Testing · QA
03
Server-Side Tracking & Conversion APIs
sGTM, Conversion APIs, Consent und Deduplizierung für die jeweils unterstützten Plattformen.
Server-Side · CAPI · Consent
Practical Conversion Tracking
Process
How a conversion tracking project works
The Tracking Health Check first provides clarity on signals, tools, and technical risks. Afterwards, we implement prioritized fixes and clearly document the new measurement logic.
01
Understanding the initial situation
02
Check tracking and data flow
03
Define priorities and concept
04
Implement
05
Test and document
06
Optionally monitor
JETZT PROJEKT ANFRAGEN
Lass uns dein Conversion Tracking verbessern.
Sag uns, welche Kanäle und Tracking-Themen du hast. Wir melden uns persönlich.