GA4 Audit and Google Tag Manager Check

We systematically check events, conversions, tag firing, and consent logic—ensuring your GA4 setup delivers the data that marketing and sales actually need.

So that Google Ads does not just measure clicks, but reliably records real conversions, leads, and revenue.

I support companies and agencies with the technical setup and auditing of Google Ads Conversion Tracking, GA4, GTM, Consent Mode v2, and Enhanced Conversions.

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GA4 Audit · Google Tag Manager · Events · Conversions · Data Quality

What we find in the audit

Tracking errors are rarely just a single tag

An audit creates transparency regarding measurement goals, duplicate or missing events, technical dependencies, and unclear data handoffs between your website, GA4, and campaign platforms.

Problem 1

EVENTS WITHOUT MEANING

Actions are being measured that do not lead to clear conversion goals.

Problem 1

EVENTS WITHOUT MEANING

Actions are being measured that do not lead to clear conversion goals.

Problem 2

CONVERSIONS ARE NOT UNIQUE

GA4 and campaign conversions do not follow any documented measurement logic.

Problem 2

CONVERSIONS ARE NOT UNIQUE

GA4 and campaign conversions do not follow any documented measurement logic.

Problem 3

TAGS ARE TRIGGERING UNCONTROLLABLY

Triggers, the data layer, and consent are not systematically tested.

Audit Result

A clear audit report for your tracking setup

You will receive a prioritized overview of the most important findings and a clear basis for the next technical steps.

Who it's for

WHO IS THIS FOR?

Suitable for teams looking to reliably audit their existing GA4 and Tag Manager setup before launching campaigns, relaunching, or scaling.

Request tracking health check

GA4 AUDIT · GTM AUDIT · CONSENT

Was prüfen wir bei deinem Tracking Audit?

Der Prüfrahmen richtet sich nach deinem Setup. Entscheidend ist, ob die wichtigsten Conversions zuverlässig, konsistent und unter den richtigen Consent-Bedingungen erfasst werden.

Conversion- und Event-Qualität

Wir prüfen fehlende, doppelte und falsch ausgelöste GA4-Events inklusive relevanter Parameter.

GTM & Consent

Trigger, Variablen, Tags und Consent-Signale werden im tatsächlichen Seitenablauf getestet.

Klarer Audit-Bericht

Du erhältst priorisierte technische Befunde und Empfehlungen für die nächsten Schritte.

Tracking Audit anfragen →

Website kostenlos scannen →

Process

How a GA4 Audit Works

We first identify your goals, existing measurements, and critical data flows. Next, we review the technical implementation and prioritize the next steps.

Step 1

CHECK SETUP

We capture relevant conversion goals, review existing tags, events, and data transfers, and identify prioritized risks in your tracking setup.

Step 1

CHECK SETUP

We capture relevant conversion goals, review existing tags, events, and data transfers, and identify prioritized risks in your tracking setup.

Step 2

IMPLEMENT MEASUREMENT LOGIC

Missing or faulty tags, triggers, and events are prioritized and fixed or set up from scratch—tailored to your website, consent settings, and campaign goals.

Step 2

IMPLEMENT MEASUREMENT LOGIC

Missing or faulty tags, triggers, and events are prioritized and fixed or set up from scratch—tailored to your website, consent settings, and campaign goals.

Step 3

TESTING AND DOCUMENTING

We test the relevant conversions and document which signals can be reliably used for analysis and campaign optimization in the future.

FAQs

FREQUENTLY ASKED QUESTIONS

Everything you should know before we start your first data or automation project.

Why do Google Ads and GA4 often not match?

Do I need Enhanced Conversions?

Can you also support agencies?

Do we already need a clean data basis?

How do we best get started?

Why do Google Ads and GA4 often not match?

Do I need Enhanced Conversions?

Can you also support agencies?

Do we already need a clean data basis?

How do we best get started?

Why do Google Ads and GA4 often not match?

Do I need Enhanced Conversions?

Can you also support agencies?

Do we already need a clean data basis?

How do we best get started?

READY FOR THE NEXT STEP?

Let's find out how Data Flakes can meaningfully automate your data, reports, and workflows.

Request tracking check

GTM Builder for tracking implementation

WHAT WE TAKE CARE OF FOR YOU

An audit tailored to the depth of your question

You don't need a separate quote for every audit requirement. We tailor the technical audit to your data, your consent setup, and your key conversions.

Compact Tracking Check

Initial technical check of a core conversion and the GA4/GTM setup.

Consent & Tracking Audit

Check Consent Mode, tags, and triggered events for correct interaction.

Ongoing Tracking Support

After the audit, we can regularly check critical measuring points and support you through any changes.