Bake

Automated Idealo Click Data Export

An automated workflow was developed for an e-commerce company that regularly retrieves Idealo click data, structures it, and makes it available for analysis, reporting, and visualization.

Industry

B2C Services

Year

2025

Customer

Peace pipe

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Initial Situation

Idealo is an important marketing and price-comparison channel. However, the relevant click data had to be exported, reviewed, and prepared for further analysis manually on a regular basis. This manual process was time-consuming, prone to errors, and made it difficult to quickly assess channel performance. There was no automated data flow for regular reporting and reliable visualization.

Our Approach

Data Flakes developed an automated workflow that regularly retrieves, prepares, and provides Idealo click data for reporting and visualization.

Workflow Audit

Analysis of the existing manual reporting process and definition of the required data, structure, and target output.

Automation Design

Design of an automated workflow for regular data retrieval, preparation, and transfer into Google Sheets.

Automation Design

Design of an automated workflow for regular data retrieval, preparation, and transfer into Google Sheets.

AI Scoring Logic

Structuring click data to make it understandable, comparable, and usable for further analysis.

AI Scoring Logic

Structuring click data to make it understandable, comparable, and usable for further analysis.

Deployment & Optimization

Provision of data for monitoring, analysis, and visualization in Google Sheets and Looker Studio.

Deployment & Optimization

Provision of data for monitoring, analysis, and visualization in Google Sheets and Looker Studio.

Result

The manual export has been replaced with an automated data process. As a result, Idealo click data is available more consistently, more structured, and faster for analysis and reporting.

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From knowledge to the right solution