Launch special: Save €30 with the code LAUNCH30 – get the Tracking Audit & QA Toolkit for €29 instead of €59 incl. VAT.
DATA FLAKES / DIGITAL PRODUCTS
Can you rely on your conversion data?
Find tracking errors before they cost you your marketing budget. With the Tracking Audit & QA Toolkit, you can verify GA4, Google Tag Manager, and Consent—systematically, reliably, and at your own pace.
Digital Toolkit · €59 incl. VAT · One-time purchase
DATA FLAKES
Tracking Audit & QA Toolkit
Reliable data starts with the right questions.
GUIDES / CHECKLISTS / TEMPLATES
TRACKING HEALTH REPORT · EXAMPLE
87%
GA4 Events
Passed
Consent Mode
Check
Duplicate conversions
Fix
99
Checkpoints
5
Files
2
Application levels
1
clear audit process
Your reporting looks good. But is the data accurate?
A single faulty event is enough to misallocate budgets. These errors often go unnoticed in day-to-day operations—until decisions are based on the wrong foundation.
Duplicate conversions
A conversion is counted multiple times. Your ROAS looks better than it actually is.
Gaps in Consent
Tags are firing too early or not at all after consent.
Missing Events
Forms, purchases, or leads are not reliably tracking in GA4.
Unclear data quality
Nobody knows what has been checked – and what is still pending.
From gut feeling to reliable data.
01
Check
Systematically review your setup using the guide and 99 actionable checkpoints.
02
Rate
Classify results using traffic light logic and make data quality visible in the Health Report.
03
Fix and report
Prioritize bugs, document tests, and hand off clear next steps to your team.
EVERYTHING FOR YOUR FIRST AUDIT
Not another PDF. Your complete inspection process.
01 / FILE
Audit Guide
The common thread through GA4, GTM, and Consent – easy to understand and directly applicable.
42 pages · PDF
02 / FILE
Tracking Checklist
99 checkpoints to ensure you don't leave the important things to chance.
99 checkpoints · Excel
03 / FILE
Tracking Health Report
Evaluate your setup with a score, traffic light system, and prioritized action recommendations.
Report Template · Excel
04 / FILE
QA Test Protocol
Document test cases, expected and actual results, as well as open tasks.
Test Template · Excel
05 / FILE
Troubleshooting Guide
Identify typical error patterns and derive the right next steps.
Troubleshooting · PDF
Your level of knowledge. Your starting point.
For marketing teams, businesses, and agencies in the DACH region. You don't need a perfect tech stack—just the drive to truly understand your data.
Beginners
Certainty instead of question marks.
Step by step through your tracking setup
Understandable explanations instead of technical jargon
Clear checkpoints with transparent evaluation
Concrete tasks for your internal team
Agency / Expert
More standards. Fewer blind spots.
Repeatable QA process for client projects
Structured test cases and clean documentation
Prioritized findings for implementation
Report template for a professional handover
Do the initial check. Right here.
Eight examples from the toolkit. Check off what you have already verified in your setup. This preview does not save any data and does not replace a full audit.
From tracking practice. For your practice.
Data Flakes combines analytics, consulting, and growth. We help businesses reliably collect, understand, and leverage data to make better decisions. This toolkit translates a structured audit approach into a process you can apply yourself.
INVEST ONCE. AUDIT IN A STRUCTURED WAY.
Clarity for your tracking. For €59.
One-time purchase
Tracking Audit & QA Toolkit
€59
incl. VAT · one-time purchase
Launch special: Save €30 with the code LAUNCH30 – get the Tracking Audit & QA Toolkit for €29 instead of €59 incl. VAT.
Buy securely via Lemon Squeezy.
Five files. One continuous process.
Audit Guide
42 pages · PDF
Tracking Checklist
99 checkpoints · Excel
Tracking Health Report
Report Template · Excel
QA Test Protocol
Test Template · Excel
Troubleshooting Guide
Troubleshooting · PDF
Don't want to check for yourself?
With our Tracking Quick Check for €590, we personally review your setup and provide you with concrete, actionable recommendations.
Still have questions? Here are the answers.
RELIABLE DATA IS NO ACCIDENT.
Turn tracking questions into clear next steps.
Examine systematically. Evaluate transparently. Decide with greater confidence.
Questions about the toolkit? contact@data-flakes.com